Call for New Logo Design for the European Society for Cognitive Psychology

13.03.2017
ESCOP

Submission deadline: 15 June 2017

The European Society for Cognitive Psychology has announced its new logo contest. We are inviting interested members to submit a new design for ESCoP’s logo. This logo will represent the European Society for Cognitive Psychology on the web, in publications, and in other forms of communication.

ESCoP is a dynamic scientific society that provides a space within which current research in cognitive psychology and neighbouring disciplines can be presented, discussed and encouraged. These are exciting times for ESCoP as the society is making a historic move by launching the Journal of Cognition, a modern open-access journal featuring a fair and rigorous expert review process. The society has decided that now is the time for a new logo. We want a new logo that is simple, modern, energetic and innovative. The logo may include the letters “ESCoP” (or the letters can be placed next to the logo). It should represent the following concepts: cognition/the human mind/cognitive psychology. We want a logo that is easily recognizable and, as such, should stand out and be different from other logos. The design should be in colour, but should also be usable in black and white. There are no specific colours that need to be included in the design.


European Society for Cognitive Psychology Logo Contest Official Rules

This document describes the official rules (“Official Rules”) of the European Society for Cognitive Psychology Logo Contest organized by the European Society for Cognitive Psychology (“ESCoP”), (the “Contest”). The object of this contest is to design a logo for the European Society for Cognitive Psychology. For a quick overview on the Society, click here. Information on how to enter and about the prizes is part of these Official Rules. To the extent of any inconsistency, these Official Rules prevail.


Definitions

“Entry” means a logo design created by the Entrant for this Contest.
“Entrant” means the individual that offers the Entry under the terms of this Contest.
“ESCoP” and “Society” means the European Society for Cognitive Psychology.


Eligibility

  • The Contest is open only to individuals who are current members (all categories) of the Society. The Contest is not open to companies, educational institutions, organizations, etc. or to groups associated with such institutions.
  • Members of the Executive committee of the Society who are contest judges and their immediate families are not eligible to enter the Contest.
  • There is no fee to enter the Contest.

 

Submission Guidelines

  • The limit on attachment sizes for our email is 5Mb. If your submission exceeds this size, even after compression, please send the images individually and note clearly in your emails that you are doing so.
  • The Society reserves the right to reject any or all logo submissions, and to extend or cancel the competition at its discretion.
  • No more than 3 Entries may be submitted by any one Entrant.
  • The logo will be used online, in print, on merchandise and other uses the Society deems appropriate. Flexibility is a key requirement, including the need to resize easily and to look good in black and white as well as colour. The final version of the logo will need to be suitable for high quality printing.


Copyright

The Society will register the winning logo as a Trademark. Because of this, Entrants should take care to ensure that their Entries are not in any way similar to existing logos or other copyrighted images. A logo that cannot be registered as a Trademark, no matter how well crafted, cannot win the Contest.

All entry materials become the exclusive property of the Society and will not be returned. Any and all intellectual property rights in and ownership of the winning submission will be deemed transferred, without any compensation or consideration, to the European Society for Cognitive Psychology at the time of submission. If considered necessary by the European Society for Cognitive Psychology, the winner will be required, and undertakes by virtue of his/her submission, to sign an affidavit of eligibility and transfer to the European Society for Cognitive Psychology the intellectual property rights and ownership of the winning logo entry. The Society’s website will announce the winner on a page devoted to the logo and the competition.

 

Design Requirements

  • Due to the requirements for high quality printing and re-sizing Entries must submitted in scalable vector graphic format (EPS).
  • The logo needs to contain the letter sequence “ESCoP” and may or may not have a tagline which succinctly describes the mission of the Society. The Society reserves the right to accept the tagline, but reject the logo.
  • We advise against the use of halftones and gradients unless created inside a vector graphics program.
  • Colour in this version must be CMYK, no spot colours.
  • No more than three colours.
  • We require a black/white version to accompany a colour version.
  • The logo needs to be recognizable when printed as small as 1.5 cm. and as large as 150 cm.
  • Do not use more than two fonts.
  • Logo submissions may not contain copyrighted or proprietary images, including the current European Society for Cognitive Psychology logo. This means no clip art files or stock images. You must create these elements from scratch if they are used.
  • JPGs must be at least 300 dpi in density and 1200x1200 dpi of the logo are also requested so that entries can be posted to the European Society for Cognitive Psychology web site without the need for conversion.
  • The logo should not be too vertical or horizontal in orientation.
  • Consider contemporary trends in logo design, but remain timeless.
  • Be adaptable to multiple uses. The logo will appear on the Society’s website, social media, promotional materials, and other media as deemed appropriate by the Society. The logo should not lose impact or legibility when substantially reduced.


Compensation

  • a complimentary two-year European Society of Cognitive Psychology membership
  • Fee waiver for the Potsdam conference.


How to enter

Initial entries must be submitted by email to the Society's Secretary Michal Wierzchon via Email. The entries must be submitted as a scalable vector graphic in EPS format and also as a JPG. Entries must conform to the Submission Guidelines set out above. Entries which fail to do so will be rejected.

The email must include the name, age, institution, postal address, phone number and email address of the Entrant.

The deadline for Entries is midnight on June 15th, 2017, GMT+1.

We will attempt to acknowledge all entries within one week of receipt; however, we cannot be responsible for entries or responses lost in email.

By submitting, the Entrant of any candidate logo gives ownership of the logo design to the European Society for Cognitive Psychology.

To recap, the entry will consist of 4 files:

  • the basic logo, in EPS, as a JPG, in both colour and black/white.
  • the basic logo, as a JPG, in both colour and black/white.

We are able to handle most common file compression formats.

 

Decision Process
When the European Society for Cognitive Psychology’s Executive Committee has a shortlist of three Entries, the winner will be determined by a vote open to the full membership. The winner will be announced and the logo revealed at the 20th ESCoP conference, which takes place in Potsdam, Germany (3-6 September 2017).

For questions, please contact the Society’s Secretary, Michal Wierzchon, via Email